Mohini Chauhan, Manager Data & Analytics Products, Unilever
A tech enthusiast working in Unilever to boost the analytics and Products throughout the global markets. Researcher by passion and a traveler by love.
Beauty, a way of expressing the features and self-love. In today’s world of filters and colour enhancements, the real beauty and features fade away and this leads to deception and willingness to project false/preferred looks. There are many beauty companies and tech giants that are working on providing applications for beauty products and services. The motive around this is to provide the info and feel of the beauty products and
make users have an experience about how much the product suits them.
One such product powered by AI for Beauty is what we have for our launch.
EBEAUTY ADVISOR:
According to the market prediction- Artificial Intelligence (AI) In the Beauty and Cosmetics market will be valued at US$ 2.70 Billion in 2021. estimated to reach US$ 13.34 billion by 2030, with a promising CAGR of 19.7% between 2021 and 2030.
The domination of beauty companies can be seen in the market, and these can range from application-based approaches to web interface approaches.
Listed to your right, are some of the top giants playing in the AI space with Beautifying the consumer’s experience to bring revenue and fun to the technology.
Vision:
The vision for AI in beauty is to revolutionize the industry by providing personalized recommendations and inclusive solutions that boost confidence. Empowering brands with Gen AI solution: effortlessly craft, review, and generate real-time recommendations and analyses for the user’s best-suited products powered by UL brands, guided by the 4Ps, target audience, information, brand and brand policies, purpose, and guidelines.
Why AI?
“Join the beauty revolution and shop like a pro with our AI-curated picks! From flawless foundations
to mesmerizing palettes, let’s unlock your inner glam and slay every beauty trend together!”
Catch?
For a particular product, there would be an ‘N’ number of variations in terms of complexions and the
the system needs to highlight the difference between each for the user to clearly see the try on
effectiveness.
Why Is A Brand So Important For Any Company:
A brand represents the identity, reputation, and perception of a company in the eyes of consumers. It
encompasses the values, personality, and unique offerings that differentiate the company from
competitors. A strong brand can build trust, loyalty, and recognition, ultimately driving customer
preference and business success.
Conclusion
The future of AI in the beauty domain looks promising, with advancements in personalized skincare
and makeup recommendations, virtual try-on tools, and AI-powered skin analysis devices. AI
technologies can enhance customer experiences, streamline product development, and improve
marketing strategies. As AI continues to evolve, we can expect more innovative solutions that cater
to individual beauty needs and preferences.
