Uber has announced the appointment of Arpit Tyagi as the new Head of Advertising for India, marking a major step in expanding its Uber Advertising business in one of the company’s fastest-growing global markets. The move highlights Uber’s increasing focus on helping brands connect with consumers through innovative and data-driven advertising solutions.
The appointment comes at a time when India is witnessing rapid growth in digital advertising, retail media, and brand partnerships. With a dedicated India-based advertising team now in place, Uber aims to strengthen its relationships with advertisers while unlocking new revenue opportunities across its platform.
Arpit Tyagi to lead Uber Advertising in India
As the new Head of Advertising, Arpit Tyagi will oversee the commercial strategy and day-to-day operations of Uber Advertising in India. His primary responsibility will be to expand the company’s advertising business by working closely with brands, agencies, marketers, and merchants.
He will also focus on helping advertisers engage consumers during high-intent moments when people are actively using the Uber platform for commuting, travelling, or exploring new destinations. This unique positioning allows brands to deliver contextual and measurable advertising experiences.
The appointment reflects Uber’s long-term strategy to make advertising a stronger part of its business beyond ride-hailing services.
A leader with over 15 years of experience
Arpit Tyagi brings more than 15 years of experience in advertising, media, digital marketing, marketing technology, and business development.
Before joining Uber, he served as Director, Enterprise Sales at The Trade Desk, where he managed strategic relationships with some of India’s leading advertisers and media agencies.
Prior to that, he spent several years at Amazon Ads, helping brands leverage retail media, customer insights, and data-driven advertising strategies to improve business performance. His professional journey also includes leadership roles across multiple consumer and technology companies.
His deep understanding of India’s evolving advertising ecosystem is expected to help Uber Advertising accelerate its next phase of growth.
Uber bets big on India’s advertising market
India has emerged as one of the most promising digital advertising markets globally. As consumer behaviour shifts towards digital platforms, companies are investing heavily in innovative advertising formats that offer measurable business outcomes.
Recognising this opportunity, Uber has established a dedicated advertising team in India supported by its regional and global leadership.
According to the company, Uber Advertising already works with more than 200 brands and agencies across industries such as:
● Consumer Packaged Goods (CPG)
● Media and Entertainment
● Technology
● E-commerce
● Retail
The growing demand from these sectors demonstrates the increasing value advertisers see in reaching users through Uber’s mobility platform.
Why Uber Advertising is becoming attractive for brands
Unlike traditional digital advertising, Uber Advertising allows brands to reach consumers during real-world moments when they are making decisions, travelling, shopping, or discovering new places.
This creates highly relevant advertising opportunities that improve customer engagement while delivering measurable campaign performance.
Some key advantages include:
● Reaching consumers during high-intent moments
● Contextual and personalised advertising
● Better audience targeting
● Strong campaign measurement
● Integration with everyday mobility experiences
As advertisers continue to look beyond conventional digital channels, mobility platforms like Uber are becoming increasingly valuable marketing destinations.
Leadership reacts to the appointment
Welcoming Arpit Tyagi to the company, Uber Advertising’s APAC leadership said India remains one of the most dynamic advertising markets globally. The company believes his experience in building successful advertising businesses will help strengthen its presence across the country.
Speaking about his new role, Arpit Tyagi said today’s consumers expect relevant, convenient, and meaningful experiences. He added that Uber provides unique opportunities for brands to engage users in highly contextual ways during their daily journeys.
He also expressed excitement about working with advertisers and agency partners to help them achieve their business goals using innovative advertising solutions.
What this means for Uber’s future in India
The appointment signals that Uber is looking beyond mobility and transportation services to create additional revenue streams through advertising.
Globally, Uber Advertising operates across more than 35 markets, and India is now becoming one of its most important growth regions. With increasing smartphone usage, digital payments, online commerce, and location-based services, the Indian market offers significant opportunities for targeted advertising.
Industry experts believe mobility advertising will continue to grow as brands seek better ways to engage consumers in real-world environments rather than relying only on traditional digital channels.
By appointing Arpit Tyagi, Uber is strengthening its leadership team while positioning itself to capture a larger share of India’s rapidly expanding advertising industry.
Conclusion
The appointment of Arpit Tyagi as Head of Advertising marks an important milestone for Uber in India. Backed by extensive experience in digital advertising and marketing technology, Tyagi is expected to play a crucial role in expanding Uber Advertising and building stronger partnerships with brands and agencies.
As the advertising landscape continues to evolve, Uber is making it clear that it wants to become more than just a ride-hailing platform. By combining mobility with data-driven advertising solutions, the company is creating new opportunities for businesses to connect with consumers at the right place and the right time.
